Scent Maze

Scen Maze is not your average car air freshener. It’s a playful, retro-inspired lifestyle brand built around scent, memory, and everyday joy. Designed to turn a small, functional object into a full sensory experience.

The creative direction leans into retro culture and graphic playfulness. Vibrant color palettes, geometric patterns, and custom typography. The goal was to design a brand that feels fun, collectible, and a little unexpected. Something you actually want to put in your car.

While designing the visual Brand Identity for Scent Maze, every detail was crafted to feel cohesive, expressive, and memorable. The result is a brand that feels like a throwback with a modern twist.