Meet the mind behind the magic.

A Brand Thinker.

Designer and fine-arts-trained creative with over six years of experience. I studied art, digital communication, and web design, and worked with big-league clients in an agency setting before collaborating with small businesses and dreamers across industries.

Along the way, I learned that great brands don’t just look beautiful, they make people feel something. They connect to something real.

he most important thing I’ve learned, over the years, is that no two brands fit the same mould. Every project has its own rhythm. My job is to listen, translate, and craft visuals that feel like they belong.

I approach every collaboration as a creative experiment. Part strategy, part instinct, part artistic curiosity. Because design should never feel like a formula. It should feel alive.

Circular logo with orange text reading 'Where Design Meets Art,' 'ESTD 2022,' and 'ISIDORA SARA,' on a black background.

A Visual Alchemist

Design is how ideas find their voice.

A brand isn’t just a logo or a color. It’s the feeling of recognition, the spark when someone finally sees themselves reflected in the story.

I love the process of helping people see their own ideas clearly. To translate what they feel into something others can see and feel too. Watching a business step into its identity, to stop hiding and start showing up as something intentional, and alive, that’s what I’m all about.

Because design, when it’s done with honesty and heart, is way more than visuals.

It’s a feeling.
And that’s my why.

White abstract design of interconnected loops on a black background.

Bold, intuituve, and unapologetically creative

Design, for me, is transformation. It’s the magic that happens between thought and form. When an idea becomes something real.

I blend logic and artistry. My process is grounded in research, but fueled by imagination, taking raw ideas and refining them into visual gold. That’s the alchemy.

I’ve worked with businesses in many different industries, each one a new universe to explore. I love that. It keeps me from falling into a mould. Every project is a new chance to experiment, to push limits, to make something that feels as good as it looks.

In a world rushing toward automation, I choose to slow down. I still draw by hand, and chase that imperfect line that feels undeniably human. Because to me design isn’t code. It’s a connection. And real connection can’t be generated.

My mark is a simple five-petal flower. I chose it because it’s the first thing most people draw when handed a pen. A universal little spark of creativity. A few lines becoming something alive.

To me, it’s a reminder that design doesn’t have to be intimidating or distant. It starts with a human touch, a curious sketch, and the courage to let it bloom into something extraordinary.

I use that same approach in my work. Starting with a simple idea from the heart, then layering strategy and artistry until it grows into a brand you can’t wait to share with the world.

Three colorful business cards with abstract designs and text, floating over a beige background.
A stylized orange flower composed of five interconnected circular petal shapes.

Let’s Create Something That Feels Alive

If you’ve made it this far, something probably sparked.

An idea, a gut feeling, a quiet yes. Let’s see what we can turn it into together.

LET'S BEGIN!

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Behind the scenes, ideas, experiments & the creative chaos.