Mihalash
Mihalash is a modern lash technician brand rooted in confidence and unapologetic femininity. The brand feels powerful and seductive. And it needed a visual identity that speaks to women who know their worth and aren’t afraid to show it.
The creative direction leans into a dark feminine aesthetic with high contrast palette and type, clean modern lines, and strong graphic compositions. The goal was to create a brand presence that feels edgy, and instantly recognizable. A brand that empowers women to step into their most confident selves.
The result is a brand that is loud and proud. And it absolutely commands attention.
Services:
Brand Identity, Visual Direction, Social Media
Industry:
Beauty / Personal Brand
Focus:
Dark feminine, empowering, modern beauty branding
