Anar Scarves
is a contemporary scarf and hijab brand created to celebrate femininity and self-expression. Rooted in softness yet grounded in strength, the brand is designed for women who want to feel confident in themselves.
The challenge was to build a visual identity that could evolve with trends without being defined by them, and that could speak to modern women while honoring deeper cultural roots.
The creative direction centered around contrast and balance. Colors, symbols and distinctive typography were used to create a rich visual language that feels expressive and instantly recognizable.
The result is a brand that celebrates women in all their layers. A visual identity designed to grow, evolve, and continue telling its story, season after season.
Services:
Brand Identity, Packaging, Illustration, Social Media
Industry:
Fashion / Accessories
Focus:
Feminine, expressive, adaptable branding